Case study · Investor onboarding

Silent Catalyst: onboarding at scale.

A seamless, automated and AML-compliant onboarding experience for a prominent New Zealand investment manager, now managing over NZ$15 billion in client funds.

Illustration of two hands holding a tablet showing a guided investor onboarding flow: personal details, identity verification, documents, and review
Client
Leading New Zealand investment manager
Products
KiwiSaver, Investment Funds, Private Wealth
Partnership
Over a decade
In production
Since 2017
Clients onboarded

Tens of thousands

And counting, since the first onboarding tool launched in 2017.

Verification

+96%

Successful AML-compliant verification rate.

Funds under management

NZ$2B to NZ$15B+

Growth that automated onboarding enabled the client to support.

The vision

Self-driven onboarding, without the manual work.

Over ten years, the client’s funds under management rose from less than NZ$2 billion to over NZ$15 billion. A significant enabler was its ability to automate the onboarding of new customers across KiwiSaver, Investment Funds and, more recently, Private Wealth.

The goal

Seamless and compliant

  • A seamless, self-driven customer onboarding process
  • AML compliant
  • Removes manual work in processing applications
Security

Central to every phase

  • Upgraded protection of sensitive information
  • Upheld data integrity
  • Deepened user trust
The solution

An onboarding process that prepares people.

Designed and built together with the client’s business stakeholders, so people know what’s coming and have what they need before they start.

  • Prepared up front

    Individuals are ready for the upcoming steps, with required documentation such as their IRD number and ID to hand.

  • Bite-sized questions

    A simple experience, with tooltips for assistance.

  • Accurate data

    In-flow data checks, and data from prior processes reused for efficiency.

  • Summary before submission

    A summary screen to verify data before it’s submitted.

  • AML verification

    A third-party AML-compliant verification layer, with automated follow-ups for efficiency.

  • Performance dashboard

    Real-time data and monthly reporting across all three products: volume and breakdowns by hour, acquisition channel, device and funnel completion stage, including successful, partial and failed verifications.

Technical delivery

Integrated with the wider ecosystem.

Front end

A robust Angular and TypeScript front end.

API

A GoLang API enabling calls to external CRMs and third-party SaaS platforms.

Real-time checks

Real-time identity verification and address lookup, integrating with MongoDB.

Integrations

Identity verification systems and email APIs.

Deliverables   User research · UX/UI design · Front-end development · Complex integrations · Ongoing maintenance · Analytics & reporting · Evolution & support · Security enhancements

Why it worked

A capability, not a one-off project.

What began as a digital onboarding initiative evolved into a core operational capability supporting investor acquisition, compliance and long-term growth.

  • Built around existing operational workflows
  • Compliance embedded into the experience
  • Automation that removes manual work
  • Designed for continuous growth and evolution
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