Investor Mobile Experience Platform.
A cross-platform mobile app, redesigned and rebuilt by GCD to give a leading New Zealand investment manager’s clients a transparent, real-time and actionable view of their investments.
Frequent mandatory updates and a slow pace of development.
A complete React Native rebuild, redesigned from user research.
Over-the-air updates, quicker feature releases and enhanced security.
Core functionality in place. An experience falling short.
The client’s funds under management had grown from under NZ$2 billion to over NZ$15 billion. As its client base scaled, so did the expectations placed on its digital products, making the redevelopment a strategically critical project.
Four compounding challenges
- Friction in everyday interactions
- Frequent mandatory updates that frustrated users
- A security framework needing significant overhaul
- A need to iterate faster
Three core objectives
- Enhance the user experience, from navigation to transaction processing
- Secure financial data, protect its integrity and foster user trust
- Enable quicker iterations and deployments, without sacrificing quality or performance
Rebuilt around what users asked for.
By adopting React Native, GCD responded directly to user demands for a smoother experience, notably the frustration caused by frequent app updates.
Rebuilt with React Native
A smooth, consistent experience across iOS and Android, with simpler future updates.
CRM and third-party integration
Integrated with the client’s CRM systems and third-party services, with thorough testing for data integrity at every layer.
UX/UI redesign
An interface redesigned from user feedback and behavioural data to be more intuitive and engaging.
Sign-in and guided onboarding
A frictionless sign-in process and an in-app guided tour for new users.
Built for a regulated industry.
Cross-platform
React Native across iOS and Android.
Over-the-air updates
Updates pushed directly to users’ devices, without manual intervention.
Security
Advanced security measures to protect users’ financial data, aligned with the latest industry standards.
Testing
GCD’s proprietary UAT process, including “Shake to feedback”, and automated testing.
Deliverables User research · Information architecture · UX/UI design · React Native development · Complex integrations · Security enhancements · Analytics & reporting · Post-launch support
Faster to improve. Easier to trust.
Post-launch data showed a marked increase in user satisfaction, improved security metrics and a faster rollout cadence for new features.
- A faster development cycle, with quicker feature releases
- Enhanced security protocols that foster trust
- Over-the-air updates that removed a major source of frustration
- Lower maintenance, freeing resources for new features
Planning an investor experience transformation?
Whether you’re modernising an existing platform or launching a new digital experience, we help financial services organisations deliver secure, scalable investor experiences, built around the systems and workflows you already rely on.